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Product Marketing Manager

Interested in working in Product Marketing for a company that provides you a chance to grow professionally, give back to society and make money doing it? If so, SSB BART Group may be the right company for you.

SSB BART Group (SSB) helps companies design and enhance their digital systems - including web sites, web applications, software, hardware, and services - so they are usable by people with disabilities. In the same way that buildings must conform to the Americans with Disabilities Act (ADA), modern web sites and applications must be accessible to people with disabilities or face legal liability. SSB allows organizations to address these risks and provide equal access through software, training, and consulting solutions. As a company we seek to both do well financially and create a world where all users have access to digital systems.

The Product Marketing Manager will have direct hands-on ownership of all marketing collateral assets. They will work in a cross-functional fashion coordinating with our global teams including Product, Sales, Development and Customer Experience. Our ideal candidate is an independent, entrepreneurial, passionate self-starter who will leverage their creativity, intellect, and passion to expand SSB position.

Key Responsibilities

  • Drive overall product marketing strategy - own branding, positioning, messaging and creative for our products and collateral.
  • Synthesize market intelligence & customer insights to develop a deep understanding of our potential customers, who they are and what segments we serve and to help drive the product roadmap
  • Work effectively across internal teams to distill key functionality and benefits into core product marketing messages.
  • Directly develop key market assets including cut sheets, presentations, e-mails, video and webinar content
  • Work with the Product team to articulate release features to the market with release announcements, newsletters, PR, social media marketing, webinars, and other activities to drive adoption of the products
  • Work with the Product and Solutions Engineering team(s) to develop sales training and demo materials for the sales team on new features and products
  • Setup and moderate regular product webinars and other community-building activities to develop a more engaged community around usage of SSB products
  • Partner w/ Growth Marketing and CEO to drive messaging across all media (website, social, print, conferences, Amazon channels and more).
  • Craft & develop compelling audience-specific messaging for client industries / vertical(s).
  • Proactively identify and resolve issues that may impair the organization’s ability to meet its goals.
  • Manage the execution of initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders.
  • Communicate product marketing plans and strategy to senior leadership
  • Work with members of the management team to craft a press strategy and social media approach as well as inform customer service talking points.

Qualifications

  • 5+ years of relevant work experience in Product Marketing
  • Customer obsession
  • Proven success developing business, marketing planning/analysis, opportunity identification and optimizing marketing investment
  • You must be excited to challenge and disrupt the status quo, and highly driven by the prospect of growing an innovative business within a game-changing company.
  • You must be comfortable with and find opportunity in ambiguity
  • Strong ability to collect and leverage customer insights to inform marketing strategy
  • History of teamwork and willingness to roll up one’s sleeves to get the job done
  • A bias for action for developing awesome marketing assets
  • Ability to easily transition from high level strategic thinking to creative and detailed execution
  • Superior oral and written communication skills

Application Process

This is a full-time position with a competitive benefits package. It is being offered in the Vienna, VA office.

For immediate consideration, please send a cover letter and resume.

SSB BART Group is committed to workforce diversity. Equal Opportunity Employer.

Copyright 2017, SSB BART Group. All rights reserved.

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