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Chief Marketing Officer

Level Access is looking to add a Chief Marketing Office to our team! Our market - digital accessibility solutions - is growing extremely rapidly, and we are looking for a Chief Marketing Officer (CMO) that can help us capture this growth and expand our market leadership position. As we seek to scale the company and integrate additional firms, we need an experienced leader to foster and coach our growth, product, and channel marketing organization. The role will focus on ensuring that Level Access has the systems, tools, controls, and go to market strategy to extend our high growth numbers. This position will include responsibility for ensuring that day-to-day operations of marketing are running smoothly and the long-term strategic marketing goals of the organization are being tracked and met.

The right candidate will have extensive experience in developing and directing marketing operations in enterprise-targeted, business-to-business (B2B) technology solution providers. The marketing approach is (i) highly vertical specific and (ii) supported by an extensive content marketing effort. The ideal candidate will have a track record of developing and managing high-scale programs in that type of marketing environment.

Level Access rocks digital accessibility. We help companies design and enhance their digital systems - including websites, web applications, software, hardware, and services - so they are usable by people with disabilities. In the same way that buildings must conform to the Americans with Disabilities Act (ADA), modern websites and applications must be accessible to people with disabilities or face legal liability. Level Access allows organizations to address these risks and provide equal access through software, training, and consulting solutions. As a company, we seek to both do well financially and create a world where all users have access to digital systems.

Responsibilities

  • Head the marketing organization, including growth, product, account based, and channel marketing domains.
  • Take ownership of any "unowned" marketing programs to get them on the road to kicking as much butt as our current ones. Oversee the programs of our current marketing managers and enable them to continue kicking butt. In the medium to long term, work to optimize the team’s organizational structure.
  • Work with the management team and new business leads to develop a comprehensive multi-year vertical development plan. (Which markets to go after, with what resources, when.) Provide active guidance to the management team members on the allocation of capital and resources to specific vertical markets and segments within those markets against plan.
  • Partner with the CEO and executive team to create and execute a detailed, integrated marketing plan that supports the execution of the vertical development plan.
  • Work with the CEO to provide weekly, monthly, and quarterly key performance indicator (KPI) reporting for marketing. Support the publication of these KPIs on a monthly basis in a format suitable for distribution to our Board of Directors.
  • Support the growth marketing team's scale out and significant increase in sales accepted lead (SAL) delivery relative to prior year baseline.
  • Serve as an active member of the management team with a key seat at the table in the execution of the organization’s overall business plan.
  • Oversee the delivery of integrated messaging across all marketing channels and specific to the vertical market of the prospect or customer.
  • Provide marketing content support to the sales team – tools, pricing, promotions, competitive intelligence, product and feature training, selling scripts, etc. As product marketing staffing allows, oversee the customization of these items to specific vertical markets.
  • Partner with account management and customer success teams to develop and deploy account-based marketing programs to drive deep customer relationships in key accounts.
  • Influence analysts, media, and key partners to establish a leadership position and create pull in the market.
  • Serve as the chief steward of the Level Access brand and its position in the market.
  • As appropriate, define, develop, and implement a partner marketing strategy that leverages Level Access’s extensive partner ecosystem and business relationships.
  • Support the growth marketing team in implementing an event strategy that quantifiably drives customer acquisition and retention (versus just distributing cool t-shirts).
  • In conjunction with sales and customer success leadership, drive decisions on sales, marketing, and customer management technology and enablement platforms.
  • Own the internal narrative of the customer journey by vertical and drive management decisions that use this narrative as a touchpoint.
  • Own Level Access's view of the competitive landscape and where various firms are in the digital accessibility solutions market.
  • Work with the sales team on optimal pricing and packaging strategies for specific vertical markets.
  • Support the acquisition and integration of firms onto the company’s platform.

Qualifications

B2B Technology Marketing Experience - You've been there, done that for at least 10 years in an enterprise-targeted B2B technology company, hopefully one with a mix of consulting and software solutions.
Vertical Marketing Experience - The idea of selling into many verticals is exciting, not scary! Sell the same product to a federal contractor and a 5-star resort? No problem! You can dissect vertical-specific marketing needs, define success measures on a vertical-specific basis, and show scale in the vertical marketing activities.
High Growth Experience – We are hiring marketing team members left and right and producing new white papers, webinars, and events as fast as our content team can crank them out. We've got some really ambitious numbers of MQLs, SALs, and the like to hit and you should be ready to jump in and get us to the finish line or beyond!
Demand Generation Experience – A key part of Level Access's marketing activities relates to creating buzz about our digital accessibility solutions in specific verticals. You should have extensive experience in developing, deploying, and measuring the efficacy of vertical-specific demand generation activities.
Data Orientation (maybe even Obsession) - If you have a partner, they have accused you of loving Excel more than them. Nothing gets you excited more than data. Bring on the metrics, you say! Show me the numbers! You'll be the one with the colorful charts and graphs at the board meeting, showing precisely how well our marketing efforts are doing.
Systems Expertise - You understand the deepest, darkest corners of Marketo and Salesforce (or similar programs). In fact, you'll probably tell us your favorite feature in your interview.
Communicative - You can say what you need to say, verbally or in written form. We have a complex business, so being able to translate both legalese and techno-babble into easily-digestible marketing copy or board presentations is a must.
Organized and Disciplined - Level Access has a culture of disciplined execution over a long period of time. We seek to work with people who share this focus and can create and execute amazing plans without a large amount of management oversight. An individual that will succeed in this environment should have a desire to grow with us over several years and build towards big goals. If your time horizon is six months, we are probably not a good match for you.
Small Environment Experience - Level Access is a small, growing company with teams in three offices across the country. We have amazing team members and a family atmosphere, especially in the marketing department. Experience working for a small, but growing, company is a must. There will be collaborating between at least two time zones and with remote team members, so flexibility is also important.

Salary is commensurate with experience. This is a full-time, salaried position with a competitive benefits package. It is being offered in the Vienna, VA office. For immediate consideration please submit your resume and cover letter.

Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2017, Level Access. All rights reserved.

 

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